![]() As with Vine, TikTok is more of a creative than a strictly social platform. When TikTok is mentioned in the news, it’s often compared to Vine, the now-defunct short video platform, and there’s some truth in those comparisons. ![]() It’s no great surprise TikTok users skew young, with 41% of them aged between 16 and 24. But while TikTok may currently have fewer engaged users, it still offers valuable lessons about what might come next for social media. actively engaged with TikTok last month some way below Snapchat, Twitter, Instagram, or Facebook. The survey found that while TikTok has surged up the download charts, it still has a way to go before it can challenge the social media heavyweights.ġ5% of internet users in the UK and U.S. We carried out a special survey in November 2018 to find out – one of the first to illuminate the trend with insights drawn from TikTok users themselves. ![]() It quickly gained popularity, climbing to the top of Apple’s App Store, and inspiring a new regular segment on The Tonight Show With Jimmy Fallon.īut why do so many users flock to it? Why now? And what does it say about music on social media more generally? Is TikTok set to redefine social media? ![]() 2018 saw an app borne out of an online lip-syncing craze become the new name on everyone’s lips: TikTok. ![]()
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